Similarities and differances in the media packs.
the magazines i checked the media packs on all had many similair features in the audience they are aimed at. all 3 have a majority of readers between 18 and 30 aimed at younger adults and many of which are in university. the Clash and the Fly have a slight majority of male buyers while NME has around 75% of buyers being male. other similarites including their audiences using technology such as computers and Ipods and also being able to spend money on clothes, DVDs and music at least every month. using these media packs has greatly helped me choose an audience to target which will be both male and female from the ages of 16-24.